VELUX x WELOVEGREEN

In 2024, VELUX partnered with the We Love Green festival to set up an ephemeral wooden house, a true brand showcase designed to bring VELUX's CSR values to life in front of a young and engaged audience. A two-level immersive space, open to the outside, that physically embodied the connection between light, habitat and nature.For this activation, I took charge of the entire art direction of the pavilion: from the "Summer Camp" logo to interior signage, RSE posters, print rollouts, merchandising and the outfits worn by the teams throughout the festival. Every touchpoint was designed to create strong visual consistency between the VELUX universe and the festival's aesthetic codes, with a look that was serious in substance and approachable in form.