ALEGRIA

For Alegría, a wine and tapas bar nestled in the heart of Paris, I developed the entire visual identity around one simple idea: celebrating Spanish culture without the fuss. The concept was to create a place where people come to enjoy natural wines and tapas crafted from certified local products, in a relaxed, warm and unpretentious atmosphere.From brand strategy to graphic rollout, I crafted every detail to embody the balance between Spanish authenticity and Parisian lifestyle, an identity that's instantly recognizable, inviting, and consistent across every touchpoint.Project scope: art direction, brand identity, complete visual identity and branding declinations.